What To Do When Your Traffic Is Low - Part II

What To Do When Your Traffic Is Low - Part II
By [http://ezinearticles.com/?expert=Lee_Cole]Lee Cole

In the first part of this article we talked about checking your site in Google's index as a way of gathering information to help you raise your rankings. Here, in Part II, we're going to talk about how to actually check where your site is ranked for the keyword phrases it's optimized for.

To understand this let's use the phrase "lemonade detox diet" as an example.

If you type lemonade detox diet just like you see it in this sentence (no quotes or brackets) into the search window, that's a broad match search. Google's going to return all of the web pages that have the words "lemonade" and "detox" and "diet" on them, but the words are not necessarily together and they're not necessarily in the same order.

If you wrap lemonade detox diet in quotes like this: "lemonade detox diet" and do the search again, you'll get fewer sites returned. This is a phrase match search, and a page is returned only if it has the complete phrase "lemonade detox diet" on it in that same order.

As an example. If a webpage had this sentence: "I checked myself into detox, but it ruined my diet because all they would give me was lemonade." Then that webpage would show up in the results for a broad match search, but not for a phrase match search.

You want to see where Google's ranked your site. So, open the Google search window and type in your keyword phrase that you optimized your site for. Put quotes around the phrase.

Look at the results and see where your site is. (Use the "find" function under your Edit tab on the main toolbar to do this.)

If your site is only a day or two old, it might not show up at all-it's not indexed! You might have to wait a week for it to show up.

Once it shows up and it's location seems to stabilize, you can get an idea of how much more work you need to do to raise it up in the SERPs. You'll get more traffic the higher it is in the SERPs.

Okay, what if you know your site is indexed and also you've found where it is in the SERPs, and it's fairly low in the rankings, something like 82, for instance. What can you do?

More search engine optimization!

What we need is to give your little site more juice! (Translation: we need incoming links to your site so Google likes it better!) A great way to do that is to write a few articles that link back to your site and publish them on EzineArticles.

To learn more about how to promote your website, download my free ebook: [http://www.internet-persuasion-techniques.com/sqpgseo.html]Five Steps to Web Profits!

Lee Cole is an successful internet marketer who can help you get your internet business up and running, and most importantly--profitable! To learn more, [http://www.internet-persuasion-techniques.com/sqpgseo.html]visit Lee's website!

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